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Alfred Place

Site renewal for characterful shared workspaces near Tottenham Court Road



CPC Group


5,600 sqm




Planning Approved


Our proposal for the renewal of this site near Tottenham Court Road stitches together two existing buildings to create high-quality and characterful shared workspaces for start-ups and technology firms in Central London.

Our preliminary advice to the client was simply to:

‘paint the existing buildings white and re–let them.’

Credit to that client, however, they wanted something more ambitious — and of course, we were delighted about that.

As well as additional storeys on top and to the rear, our design created a new social heart to the scheme by opening up double–height spaces through the ground floor slab — providing exciting new spaces for the tenants to socialise in, collaborate and build a community.

Unfortunately, complications with the lease led the client to sell the site to a new owner who decided to take an alternative approach with a different architect:

...which was to ‘paint the buildings white and re–let them’.

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